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Leadership Team and Organizational Overview

Radhika Shroff

CEO and Owner of Eastern Distributors

Professional Summary

She has managed Eastern Distributors since the company’s acquisition in October 2025.

With over 18 years of executive leadership experience in telecommunications, FMCG, distribution, and risk services, she employs a methodical, operations-oriented approach to overseeing extensive distribution networks.

Academic Qualification

Bachelor of Business Administration (BBA) in Industrial Psychology – Baruch College, City University of New York


Professional Experience

  • 18+ years of senior executive leadership experience
  • Management of multi-site operations across 40+ locations
  • Leadership of large-scale workforces, overseeing 100+ employees
  • Operational leadership across logistics, sales, HR, finance, and vendor management

This combination of academic grounding and professional experience helps her manage organizational structure, personnel performance, and operational efficiency in complex distribution situations.

CEO Leadership and Organizational Transformation

Since acquiring Eastern D istributors in October 2025, Ms. Shroff has implemented a structured transformation designed to strengthen operational performance and governance.

Her leadership initiatives include:

  • Reorganizing the company into three operational divisions
    • Administration
    • Procurement & Strategy
    • Operations
  • Strengthening financial controls and reporting systems
  • Improving warehouse coordination and logistics efficiency
  • Enhancing vendor partnerships and procurement processes
  • Introducing CRM tools and sales analytics to support data-driven decision making
  • Building a structured leadership team across all operational departments

These modifications have enhanced coordination among warehouse operations, delivery routes, supplier relations, and customer accounts.

Her leadership philosophy is centered on the principles of “Retain, Recruit, Restructure,” which prioritize the preservation of legacy operational knowledge while simultaneously enhancing organizational accountability and management depth.

Leadership Infrastructure

Eastern Distributors operates under a structured leadership framework that combines executive review with operational accountability across all departments.

Our management system is designed to accommodate a network of Direct Store Delivery (DSD) distribution points. The corporation’s leadership prioritizes financial control, warehouse management, supplier coordination, route performance monitoring, and strategic planning within a well-established national infrastructure.

Executive Leadership

Company leadership provides direction across:

  • Long-term operational planning
  • Supplier relationship management
  • Financial governance
  • Distribution performance standards
  • Infrastructure governance

The executive organization coordinates warehouse operations, route density, inventory control, and client fulfillment throughout active areas.

Human Resources

The Human Resources department manages:

  • Talent acquisition
  • Employee relations
  • Organizational development
  • Regulatory compliance

To ensure disciplined execution across 22 active routes and 25 company-owned trucks, staffing coordination supports operations across warehouse teams, route drivers, sales representatives, and administrative services.

Finance, Accounting & Treasury

The finance and accounts departments oversee:

  • Financial planning and reporting
  • Cash flow management
  • Banking relationships
  • Data-driven decision-making
  • Manages treasury functions

Financial monitoring supports operational stability, route accountability, and inventory accuracy within the 50,000 sq. ft. warehouse facility.

Vendor & Supplier Relations

Vendor management oversees structured partnerships across:

  • Beverages
  • Dairy products
  • Grocery essentials
  • Specialty and functional drinks

This department manages collaborations, agreements, and strategic vendor connections for more than 65 suppliers.

Sales & Customer Management

The sales division manages:

  • Retail and wholesale account development
  • Territory management across service areas
  • Customer expansion
  • Order coordination and revenue growth

Sales specialists collaborate directly with delis, bodegas, supermarkets, beverage houses, and wholesale purchasers to ensure that orders move smoothly through the DSD system.

Operations & Warehouse

Our operations leadership oversees:

  • Warehouse management
  • Inventory control
  • Logistics coordination
  • Distribution efficiency

Order accuracy, inventory rotation, and next-day delivery standards are maintained across active territories through the coordination of warehouse personnel, invoicing teams, and delivery drivers.

Each department has specific tasks to maintain consistent supply chain performance, organize inventory movement, and coordinate customer assistance across regional and national accounts.